Special projects happen.
(Luckily, there’s an agency for that.)

You can stop breathing into that paper bag now. We’ve got it. We’re here for those wait-I-thought-you-were-doing-it projects. We know all about your its-so-top-secret-I-didn’t-even-know-to-plan-for-it projects. And we won’t judge you for the it’s-been-on-the-back-burner-so-long-we’ve-run-out-of-gas projects. These kinds of projects are the very reason we’re in business.

Our process is flexible, with deliberate steps the whole way through. Our people are brilliant, accomplished, and ready

to make our clients’ work shine. Our core team is nimble and efficient. Our talent pool is vast and deep. And at the end of the day, we bring together the perfect mix of resources to work intelligently, create brilliantly, and deliver a project that by every definition is just right.

treetree is the Agency of Special Projects, focused on delivering smart ideas that move people. Because special projects happen.

Our special projects

Turning winning into believing for the
Columbus Blue Jackets.

Only once in franchise history had The Columbus Blue Jackets made it to the Stanley Cup playoffs. In 2013, although the Jackets didn’t advance, there was an excited buzz in the air. With a new coach, a passionate army of players and rejuvenated fans, and the league’s best goalie, suddenly there was more to shout about… and treetree was just the agency to help raise the volume.

The campaign helped hockey fans recapture the thrills of the season.

Tapping into the city’s growing optimism, we created a multi-faceted marketing plan designed to instill pride, passion, and belief in the team’s fan base. With defiant, strong print ads, emotionally powerful television, as well as direct mail, email, online, outdoor, and radio advertising, the campaign captured all the excitement of the past season, and all the potential of the one to come.

Launched during Stanley Cup playoffs, the campaign helped hockey fans recapture the thrills of the season, emotionally putting the Jackets on the ice with the rest of the playoff hopefuls, poised to re-join the battle next season.

Read the Results

Read the behind-the-scenes interview about the creative strategy and the campaign results, featured in The Columbus Dispatch.
Click Here

 

Columbus Blue Jacket ads by treetree

 
Michelle Guffey
“The marketing team worked as
hard as the players to leverage
the winning season.” - Michelle Guffey
 
 
 
 
Making an impact with Progressive Medical.

Making an impact with Progressive Medical.

Progressive Medical was preparing for its most important conference of the year. As one of the nation’s leading pharmacy benefit management companies for workers’ compensation, this convention offered huge opportunities. treetree was charged with helping Progressive Medical

rise above the convention floor’s typical blur of similar-looking booths
to effectively communicate its competitive advantages. treetree’s strategy was to make people stand up and pay attention that something different was going on at Progressive Medical.

 

 

 

 

 
 

The result was the Claim Your Impact campaign. This campaign asked people to share how they make an impact on the lives of injured workers. Everyone — employees, customers, even competitors — was invited to share what impact they make on the industry.

 

Selected impact statements were then artfully recreated by an artist in the booth on colorful canvases. The canvases were hung on a twelve-foot tall wooden wall that towered dramatically above the sea of sameness on the convention floor. For every impact statement made, Progressive Medical made a donation to Kids’ Chance, a philanthropy dedicated to providing post-secondary education opportunities to children whose parents have been catastrophically injured or killed at work. A giveaway booklet further reinforced the message, and direct mailers and email blasts directed people to a microsite that provided both an inspirational video and another opportunity to Claim Your Impact.

 

Progressive Medical is
now positioned to lead the industry with a fresh, and, well, progressive point of view.

 
“What made this project so exciting is that we were able to completely see it through from brainstorming all the way to the convention
floor in Las Vegas.”

- Rachel White

 

progressive medical

 
 

Putting our heads together with OhioHealth.

As a network of some of the top-ranked hospitals and healthcare providers in the country, it's no surprise that when OhioHealth has a special project, they go big. Like unveiling plans for their state-of-the-art, one-of-a-kind Neuroscience Institute. Yeah. That kind of big.

When it came time to spread the word about the new facility, they had distinct ideas and an exciting, impactful message. They needed treetree to help them find a way to share it, on a grand scale. Groundbreaking messaging and materials. Collateral of every size, shape and quantity. Media kits. Infographics. Internal messaging. Videos. And, oh yes — a way to tie it all together.

 

 

 

 

 
 

Joining forces

Working alongside our OhioHealth partners, we dug right in. That's what we do. Presented with a project of this size and scope, treetree created succinct, educational, attention-grabbing communication pieces. The material showcased the tremendous impact the Institute would have on patients, associates and the community as a whole.

OhioHealth and treetree will partner on initiatives over the next three years, as the facility morphs from concept to reality. We’re excited — and this is only the beginning.

 
“The materials we created were no longer just ideas on pieces of paper, but had a real, personal impact.”
- Becca Thompson Apfelstadt

Custom Infographic

The infographic compiled a significant amount of important details and data into one readable, understandable piece. The message was clear. And better yet, the word was out.

 
 
“Seeing our work come to life at the Neuroscience Institute groundbreaking event was incredible.”
- Charlotte Halliday

Knocking it out of the idegy ballpark.

When idegy, a popular promotional merchandising company, had an opportunity to reach a broader audience than ever before, they called in treetree to be their heavy hitter. As an official sponsor of the Cincinnati Reds, idegy earned advertising space in the game day program. Our challenge for this special project: elevate the idegy brand, keep them looking professional and polished, and find a big idea — making sure it was unforgettably bold.

treetree created a series of communication tools, including radio spots and print advertisements that featured an attention-starved seat cushion. Corresponding QR Codes took spectators to idegy’s Facebook page, where they could enter their own game day photos for a shot at cool prizes.

 
 
 

Hey, Mr. Redlegs!

We sent throwback “Mr. Redlegs” bobbleheads to the rest of the Reds' corporate sponsors. Follow-up contact led straight to increased business for idegy.

 
 
“They wanted something new. Something different. Something bold. So that's what we did.”
“As a result, they were able to set up more meetings with professional sports teams ... having those results is what it's all about.”

-Tiffany Wise

-Charlotte Halliday

 
 



Moving
Summit Financial
from Now
to Next

It had been nearly 20 years since Summit Financial created a cohesive marketing plan. A lot has changed in 20 years: we’ve had the Internet, a tech bubble, three different Batmans and a recession, among other things. Despite considerable success over the past two decades, Summit knew their marketing needed an upgrade and a fresh approach. That’s why they came to treetree.

We launched a nine-month rebranding effort aimed at finding Summit Financial’s true voice. The process began with a thorough discovery period that included qualitative research and continued as treetree worked with Summit to build upon these findings to reveal their unique market position: delivering a highly customizable product, outstanding service and a level of relationship-building that often leads to lifelong friendships.
This updated tone and voice would enable them to connect more effectively with new and potential clients, becoming the launch point for creating their brand position and identity.

The result is Summit’s first-ever cohesive brand identity, led by the new positioning statement, “Now to Next,” – a reflection of the way Summit helps its clients achieve their life and financial goals. In its first year, Summit exceeded their goal for growth and is on track for continued growth. We look forward to all that’s next.
“Over time you began to see everyone in the firm buy into their new brand promise: helping clients take their financial picture from Now to Next. The tagline works for Summit because it’s true and everyone can connect with it in their own, personal way.”
- Ellen Johnson

Our clients

"We are not here to decorate the world. We are here to communicate with it."

Our team

Hi there. This is our core team. The people who will look up with a smile when you walk through the door, both two-and four-footed.

Becca Thompson Apfelstadt

President + Principal

linkedin.com/in/beccarkt rapfelstadt@treetreebranding.com

Think fast. Talk fast. Walk fast (in high heels). That’s Becca in a nutshell. She’s a non-stop burst of energy brimming with insights and one of the toughest strategy and branding acumens in the biz.
Becca started her career as an ad agency intern while still in high school (overachiever), eventually becoming a VP of that same agency, and then moved on to co-found treetree (mega-achiever).
 
 

Tiffany Wise

Chief Creative Officer + Principal

linkedin.com/in/tiffanyellenwise twise@treetreebranding.com

Tiffany started her career as a starving fine artist, but had enough of the starving so she became one darn fine creative director. Her mission on earth is to communicate with the world,
not decorate it, a rare mantra for creative individuals in our industry. She transforms strategy into visual thinking that is so carefully crafted, the imaginative ideas unfold and go hand-in-hand with the strategic mission.
 
 

Michelle Guffey

Discovery Director

linkedin.com/in/michelleguffeymguffey@treetreebranding.com

Michelle has a long-standing history with treetree’s founding members: she spent years working alongside Becca and Tiffany at b&a, complementing their creative skills with her relationship-building, problem-solving, ass-kicking account management.
She was looking for something new. Something more creative. Hello, treetree.When she's not on the clock, She's daydreaming about returning to her writer's roots and mommy blogging (but mostly she's just mommying) or watching Gossip Girl. Xoxo.
 
 

Kelly Pettinger

Account Director

linkedin.com/in/kellypettinger kpettinger@treetreebranding.com

Managing special projects is one thing – managing long-term client relationships takes a particular skill. After years on the corporate side of life, Kelly's insight and experience working closely with agency partners (including treetree) gives her a unique perspective on our clients' needs. She's got an eye for strategy, a gift for creative problem solving, and a wealth of
experience in all things marketing, including branding, sales strategy, and corporate communications. In her spare time (that's sarcasm), she is an adjunct communications professor at Franklin University. As do all mothers of little boys, she cherishes a good beer, a nap, and post-bedtime control of the remote.
 
 

Charlotte Halliday

Account Leader

linkedin.com/in/charlottehalliday1 challiday@treetreebranding.com

From hand-feeding rhinos to jumping out of planes, there is nothing this world traveler can’t do. As a treetree special project manager, Charlotte is the liaison to the client; part planner, part creative communicator, occasional copywriter and always brilliant. Charlotte is a citizen of
both England and New Zealand. Personally, we love it when her accent sneaks through; we think it makes us sound fancy.
 
 

Betsy Ferguson

Special Project Manager

linkedin.com/in/elizabethmferguson bferguson@treetreebranding.com

As a Special Project Manager, Betsy is equal parts finance guru, timeline tyrant, strategic planner and perky cheerleader. She supports our OhioHealth partnership by facilitating a steady stream of ever-important daily communications and by managing the flow of work between our external partners and the internal team. Before taking root at the treehouse,
Betsy worked with some of the top agencies in Columbus, learning the intricacies of pharma and healthcare, the ins and outs of sponsorship and the importance of face time, even when email is easier. Her experience managing projects ranges from TV, radio, print and digital for a variety of national clients.
Her favorite things are puppies, chocolate and dinosaurs. In that order.
 
 

Niki Calvaruso

Project Coordinator

linkedin.com/in/nikicalvaruso niki@treetreebranding.com

Niki first walked into the tree house thinking she’d work a ten-hour week as our go-to assistant. She put in ten hours that first day, and we’ve kept her on the move ever since! When you find someone with that perfect combination of innate street smarts, genuine enthusiasm for learning and creativity, and freakish levels of energy (seriously, it’s like having a puppy), you know big things will come.
Niki has a hand in most of the day-to-day tasks required to keep a bustling business... well, bustling. She assists our account team with everything from creative development to event management and owns the office management role like a champ. We’re grateful for her infectious spirit and her mad lip-syncing skills.
 
 

John Pribble

Senior Strategist + Consultant

linkedin.com/in/johnpribbleiii jpribble@treetreebranding.com

A self-professed lover of the written word, John's mission in life (okay, at work) is to approach, understand, and evangelize design as a problem-solving process. Passion, ingenuity, integrity — and a little good old-fashioned competitiveness — define his character, and he shines
when working with high-powered, cross-disciplinary teams on the big scale design stuff. He's also a serial entrepreneur: whether you need a killer brand strategy, an organic vegetable, or a quaint bed and breakfast, John's your man.
 
 

Karen Hawley

Creative Operations Manager

linkedin.com/in/karenhawley khawley@treetreebranding.com

Karen works with our wily creatives on all things production and traffic, helping to manage, organize, and track the special projects flying in and out of the treehouse every day. Needless to say, it's an ever-evolving, always-changing role that requires a little agility, a firm hand, and a vast amount of patience.
After nearly 20 years in agency life, Karen's amassed experience with vendor relationships, refined the art of resource management, and perfected being that nag that we all complain about sometimes but secretly really love. Before you go thinking she's tough as nails, though, we should tell you... she's been known to laugh so hard she cries.
 
 

Nick Feeley

Copywriter

linkedin.com/in/nickfeeley nfeeley@treetreebranding.com

Nick is a copywriter, meaning that in between fielding questions on the proper usage of the oxford comma, he works closely with both the account and creative teams to ensure that our client’s strategy comes through the words on the page. He loves it when copy and design come together to make clients and customers alike think, “Why didn’t I think of that?”
Before taking up residence at the treehouse, Nick worked in the marketing departments for a number of organizations like The Ohio Society of CPAs, Bricker & Eckler and Manta Media, where he honed his writing chops and quickly became the go-to guy for any and all copy projects.

Outside of treetree, enjoys riding his bike, trying to become a scotch aficionado and indulging in a very serious record collecting habit.
 
 

Carolyn Chester

Lead Designer

linkedin.com/in/carolynchester cchester@treetreebranding.com

Carolyn found her way into a design career when her parents gently tried to steer her away from a dance major. We think we speak for all creatives when we say: way to show them. Carolyn’s a passionate typographer, with expertise spanning concepting and design execution, copywriting knowhow, and marketing communications, especially in the non-profit arena.
She has worked in agencies large and small throughout Chicago, before calling Columbus home. So sure, Carolyn displays a laser-sharp focus on marketing – and branding-specific design. But be careful not to overlook her softer side – best demonstrated in the aww-worthy “etc.” section of her portfolio that presents beautifully crafted invitations and announcements.
 
 

Melissa Jackson

Senior Graphic Designer + Creative Resource Manager

linkedin.com/in/mesjackson mjackson@treetreebranding.com

With a BFA from CCAD in Advertising and Graphic Design, Melissa is what we like to call “the real deal.” With more than a decade of creative work under belt, she comes to treetree chock-full of amazing ideas and huge talent.
Oh, and, um, did we happen to mention she was a bona fide roller derby queen? Oh yeah, we said it. Her derby name is Hellvetica, and her number's 72pt. Like we said ... the real deal.
 
 
Lindsey Flenner

Lindsey Flenner

Graphic Designer

linkedin.com/in/lflenner lflenner@treetreebranding.com

Graphic designer. Yogi. Art addict. Lindsey’s creative insights and passion for all things branding are infectious. She’s a true asset with a wealth of knowledge spanning multiple industries and she complements not just our design team but our strategy efforts as well.
When she’s not in the tree house, the antique lover is teaching us the meaning of being “junk drunk,” honing her green thumb or exploring the capital city’s many great restaurants, one craft beer at a time.
 
 

Allie Tripodi

Office Manager

atripodi@treetreebranding.com

In a nutshell, Allie’s a collector, organizer, prioritizer, and translator of data. She serves as the one-stop resource for HR-related questions, accounting matters, report running, and number crunching. Ultimately we chose “Office Manager/Bookkeeper” as her official title, mostly because “Prioritizer” didn’t translate well onto a business card.
After a few years climbing the corporate ladder, Allie was thrilled when it led to a treehouse – complete with fulfilling work, fun people, and that mythical work-life balance she’d heard speak of. These days she’s counted on, both at the office and at home, for impromptu dance parties, the latest Hollywood gossip, and help with crossword puzzles.
 
 

Sherry Sargeant

Special Project Outreach

ssargeant@treetreebranding.com

With a background in public broadcasting, special events, public relations and business development, Sherry joins treetree with a wealth of knowledge and an arsenal of experience. Working in Special Project Outreach, Sherry is treetree’s go-to for finding new
business leads and partners, and helping the agency broaden its reach in the marketing community. When she’s not on the clock, she spends her time rescuing animals, earning her second degree in Biology and restoring her Victorian home. Talk about the total package!
 
 
 
Madeline's primary responsibility is keeping the office chic and stylish. “It's no small task,” she explains. “These people are wonderfully kind, but they're slobs.” Her co-workers are quick to sing her praises; she may be young, but her taste is impeccable.

Madeline Claire Thompson

Style Director
 

About us

treetree has roots in strategy and qualitative consumer research. It means we believe in listening twice as much as we talk. (One mouth. Two ears. Seems obvious.) From in-depth telephone interviews to store intercepts, observational research, e-surveys, and focus groups, we always start with “why?”

We work with clients to complete special projects of all kinds. Some are to achieve short-term results. Some are to overcome longer-term challenges. Some are geared at attracting the next great talent for employment. Others are consumer-focused campaigns to educate, relate, inspire, provoke thought or inspire action.

We’re the fresh set of eyes, the new perspective, the added resource.

 

 

Sometimes, you need a partner to shake things up. Jump hurdles. Knock down walls. And sometimes, you just need a partner you can trust to act fast. A reliable, dependable collaborator to help you get things done. treetree stands out for exceptional work in print, direct mail, broadcast, interactive, and environmental – all designed with a singular focus: to help our clients achieve their goals. The trick is staying nimble enough to zig, and creative enough to zag.

Because of our commitment to partnering with our clients, the project doesn’t end when we turn over the final proof. Thorough follow-up and a clear understanding of the results are just as important to us as the task itself. After all, that’s where we really get put to the test: did we develop a great idea? And did that idea move people toward a specific, deliberate action? These are the standards by which we measure success. It’s in our roots.

“We make great partners. Much of our best work is done in tandem with partner agencies or internal groups.”

Contact us

We’re here when you need us.
Call. Email. Send up a Bat signal. We’re ready to jump in and knock your next special project out of the park. (Just want to say hi? Same methods apply.) Here’s how to flag us down.

Write

Berry Boltworks Building • 350 E. First Ave. • Suite 210 • Columbus, OH 43201

Call

614.291.7944

Email

info@treetreebranding.com

Field marked with an asterisk (*) are required

Preferred method of contact:

 Email


 Phone

“You don’t have to look far to find creativity.”

Opportunities

Role: Group Account Director

Who (Qualifications):
This role is as a quarterback leader who needs to be able to wear just about any hat in the agency on a daily basis and who has a multi-level focus across the clients, the internal team and agency leadership.

Ideal candidates can simultaneously manage/grow client relationships, lead the internal team and be a key player in charting the future course of the agency. All at the same time.

For the clients – being the voice they trust who can ask the right questions to ensure the team is given proper direction for a project but also a voice that can strategically push back as needed. For the internal team – a mentor and leader who is there to lead projects and people with a strong voice while at the same time serving as a mentor/guide to develop the growth of the account/project managers. Not telling team members what to do, but helping them along with projects so they are adding the necessary value while educating and giving the team the chance to add their own voice to ensure all pieces fit together. Lastly, this role will be a key piece of agency leadership helping form the vision for where treetree is headed and helping to bring that vision to life.

What (Responsibilities)
Tomorrow will not be like yesterday in this role. Your responsibilities would include, but are not limited to, the following:

  1. Client leadership: Act as a thought leader for clients who can challenge their thinking when necessary but also plays lead role in meeting or delivering/exceeding on their needs.
  2. Thought leadership: Always thinking and asking questions to find new opportunities to evolve the treetree thinking, processes, etc. to add further value to the agency and clients.
  3. People leadership and mentoring: Ensure the right people are in the right place but also ensuring the team is learning and being developed so the agency can evolve its collective thinking.
  4. Project/budget management: Have an ear to all that is going on to make sure things are tracking on time and on budget and if they are not, work to address issues causing delays or overages.
  5. Process development: Consistently be in a position of thinking, working, etc., to develop or improve the agency’s processes and how we go about delivering our work to the clients.
  6. Consumer research: Have an understanding of consumer research, its pros/cons, its various types, etc., and the role it plays with driving a strategy or recommendation for a client.
  7. Agency leadership: Always have an eye on how things can be improved internally as well as how we deliver for our clients. Additionally, be a key internal leader and/or member of the management team and bring innovative thinking to the table to help guide business decisions.
  8. Business Development: Always have an eye and ear out for potential opportunities to tell the treetree story and build relationships that may lead to nearer term and/or future business.

Ticket (Specifications)

  • Flexibility: No day, no client assignment, etc., will be the same and very little will likely go exactly as planned so the ability work around challenges with confidence and give the team the direction they need is key.
  • Drive: The drive/sense of urgency to push through something even when someone is not looking over your shoulder or asking you about it.
  • Strategic thinking: Ability to sift through the noise in something and pick out the strategic pieces/pillars that make the most difference for the vision of the work.
  • Analytical thinking: Complements the strategic thinking – the ability to find pieces of data that are relevant and convey what they mean. Not just reporting on what’s in the data but mining for the core insights that can drive and/or backup a strategy.
  • Communication skills: The ability to communicate (written and verbal) with various levels of an organization differently (both client and internal). An understanding that the level of detail an account manager needs and how they need is likely very different than a sr partner on the client side.
  • Ability to deal with ambiguity: Almost always a project or strategy are not clear so having the ability to work within a gray area to find the right insights to understand what the true issues are is vital. Additionally, the ability to lead people and give direction so the team is not lost and costing valuable time in this gray are is also very important.
  • Diverse experience: A mix of agency and client experience is a plus – someone who has seen many different challenges and overcome them is essential.
  • Partnership: Nothing in this role will get done without partnership with the internal team and a lot of initiatives will need partnership with other agency partners.
  • Vision: Ability to deliver on day-to-day needs of the role while also having a consistent focus on the future and how the agency can continually evolve, grow, etc.
  • Confidence: This role requires exuding confidence to the internal team who follows them as well as to the clients who this person will need to sell or present work/projects to.
  • Sense of humor/fun (last, but not least): The work will be very important, challenging, stressful (at times) and change often but the ability to stay grounded and find fun in all of those things is vital.

Role: Senior Account/Special Projects Manager

Who (Qualifications):
The ideal Account/Project Manager is a conceptual critical thinker, being thoughtful, deliberate and curious in all interactions with clients and internal teams at the tree house. A leader, you are methodical and process driven while able to think on your feet. This grace-under-pressure personality comes with an owner mentality and is always thinking of the next opportunity to push the team to greater work and to deepen the client relationship. Things move quickly around here; insane time management skills and an uncanny ability to stay one step ahead of the game are going to be important. Lucky for you – and for us – no amount of pressure or impossible deadlines can kill your sense of humor.

Driven, articulate and confident are words that describe you well. Self-motivated and self-sufficient, every Account/Project Manager at treetree has a strong sense of responsibility and confidence. Always striving for excellence, you’re very organized and detail-oriented while maintaining a clear view of the big picture of the client’s business, keeping in line with the depth and substance folks have already come to expect from us, and by extension from our clients.

A key part of this role is building relationships with our client teams, so a level of passion regarding people and their businesses and the work you do is important. It is essential that all trees be respectful, mature and even-keeled. And professional and personable? Of course.

Ideal candidates are also intuitive and creative problem-solvers. You’ll need to be comfortable with ambiguity, (really, really) know how to multi-task and be resourceful because things change fast around here.

Above all, you must possess (and covet) high integrity, be an excellent communicator and listener and do all of that while having fun on the job.

What (Responsibilities)
Your responsibilities would include, but are not limited to, the following:

  1. Managing and growing multiple client relationships (so you don’t just work on one account)
  2. Developing project briefs, timelines and estimates to result in great work delivered on-time and on-budget
  3. Understanding and translating client needs
  4. Providing strategic and customized recommendations to clients and to internal teams when the work needs pushed
  5. Trafficking your own projects
  6. Monitoring project budgets
  7. Managing a team for each project from internal and external resources
  8. Understanding and executing the strategic and creative processes for a variety of projects
  9. Participating in brainstorms and idea development
  10. Proofreading websites, brochures and additional printed client materials

Ticket (Specifications)

Required

  • 2-year degree required
  • Five years of marketing, advertising or branding experience, with one year of that within an agency
  • Excellent written and verbal communication skills

Preferred

  • Bachelors degree in journalism, communications, marketing or business
  • 7+ years agency experience
  • Experience managing print projects
  • Experience managing digital projects
  • Client-facing and presentation experience

Desired

  • Small agency experience
  • Experience managing strategic projects involving qualitative research
  • Community involvement
  • Mac product proficient

Role: Senior Graphic Designer

Who (Qualifications)
You’ve demonstrated design excellence and have a knack for concepting and producing engaging stories and creative solutions. You’ve already spent ten or so years working in an agency environment, so you are used to partnering with copywriters and you know what fast-paced and high-energy really looks like. It means you’re ready to jump right into the thick of things, working on a wide variety of special projects. You fear no medium. You’re trained in the technical aspects, but also in the theory, history and traditions of the industry. For every aspect of your work, you can explain not only how, but also why you did what you did. You pride yourself in offering a unique perspective with your work. You get the big picture and your attention to detail is wicked sharp. (We’re perfectly fine with you being borderline OCD.) Your design is clean and concise — immaculate. You are able to take and work with criticism, see other people’s points of view and aren’t afraid to push back when something is off strategy.

What (Responsibilities)
As an integral part of our design team, you will be creating identity, print, and digital designs (and some special projects that are on a planet of their own) for a diverse array of clients, products and services. We need graphic designers who can work with us to build creative ideas and effectively produce something we are proud to put our company name on. You will be challenged with special projects for clients like OhioHealth, American Dairy Association, Alliance Data, Columbus Blue Jackets and a variety of non-profits. You’ll need to stay on your toes and collaborate with the team so the result is on-time and on-budget.

Your responsibilities would include, but are not limited to, the following:

  1. Meeting with account team to discuss the client's requirements and core messages
  2. Familiarizing yourself with the product, target audience and competitor activities in the market
  3. Brainstorming ideas and concepts for the visual and words with writers and other members of the creative team
  4. Presenting initial ideas to the creative director, some of which may be discarded or developed into workable concepts
  5. Concepting various options, which may be presented to the client
  6. Modifying designs until treetree and the client are satisfied

No one hides behind his or her computer at treetree. You’ll be attending and participating in fundraisers, industry events and events for our clients like the ProMusica Spring Soirée, and of course, our holiday party. You’ll also spend some of your time developing the treetree brand and even writing a blog post every once in a while. We’re looking for someone who wants to grow with us as we solidify our roots. At the end of the day, yeah, we have a lot of fun, but work, we do — passionately, seriously and hard. The bar is high, the expectations are high and the potential for a great partnership is off the charts.

Ticket (Specifications)

Required

  • 4-year degree required
  • Ten years of agency experience, working on a variety of brands
  • Excellent visual communication skills
  • Exceptional team player
  • Skilled at ideation and creative concept development

Preferred

  • Small agency experience

Desired

  • Experience serving as the lead designer on brands and/or campaigns
  • Community involvement
  • Industry organization involvement such as CSCA

Role: Copywriter

Who (Qualifications)
You appreciate a good turn of phrase, have strong (maybe outsize?) opinions of what makes for good writing and relish the challenge of making brands sound engaging and human. You paid attention in kindergarten and learned to share your toys, meaning that working well with other creatives and, GASP!, account-side players is second nature. You get up to speed fast and write faster, all while keeping an eye on the prize by ensuring that your creative execution lines up with the strategy. And while we’re on the subject of strategy, you aren’t afraid to get into the weeds with the account team and develop watertight strategies based on the client’s needs and industry research. You see the forest for the trees. You have an alarming attention to detail. You are concise. You have a good sense of humor and an appreciation for the absurd. You give a f$#k about an oxford comma. You’ve been accused of a crime that you didn’t commit and can’t wait to tell us all about it.

What (Responsibilities)
We move fast and it’s expected that you will too. As an integral part of treetree’s creative team, you will be writing for every medium under the sun and then some. You’ll also be working closely with both the creative and account team during discovery and concepting phases. Once you start writing, you’ll be responsible for making sure the copy stays engaging and on strategy. From the most dynamic campaign to the most humble direct mail piece, your copy causes the reader pause and maybe even an existential crisis. Be able to explain your work and accept feedback - we expect you to weather our feedback and to push back when you think we’re wrong. You will be in client meetings, especially when presenting creative concepts. treetree works with clients like OhioHealth, Nationwide, Alliance Data, The Women’s Fund of Central Ohio, Columbus Blue Jackets, Worthington Industries and many more.

Your responsibilities would include, but are not limited to, the following:

  1. Meeting with account team and the client to discuss the project requirements and core messages
  2. Familiarizing yourself with the product, target audience and competitor activities in the market
  3. Brainstorming ideas and concepts for the words and visual execution with designers and other members of the creative team
  4. Executing copy across a wide variety of mediums
  5. Presenting initial ideas to the creative director and lead designer, some of which may be discarded or developed into workable concepts
  6. Concepting various options, which may be presented to the client as a story board
  7. Modifying designs until treetree and the client are satisfied
  8. Proofreading and editing copy and creative execution prior to project completion

No one hides behind his or her computer at treetree. You’ll be attending and participating in fundraisers, industry events and events for our clients like the ProMusica Spring Soirée, and of course, our holiday party. You’ll also spend some of your time developing the treetree brand and even writing a blog post every once in a while. We’re looking for someone who wants to grow with us as we solidify our roots. At the end of the day, yeah, we have a lot of fun, but work, we do — passionately, seriously and hard. The bar is high, the expectations are high and the potential for a great partnership is off the charts.

Ticket (Specifications)

Required

  • 4-year degree required
  • 7 years of agency experience, working on a variety of brands
  • Excellent verbal and written communication skills
  • Ability to work both alone and as part of a larger team
  • Strong presentation skills
  • Experience participating in ideation and creative concept development

Preferred

  • Small agency experience

Desired

  • Experience serving as the lead designer on brands and/or campaigns
  • Community involvement
  • Industry organization involvement such as CSCA

Wanna be a tree? Put down roots with us.

The treetree culture is laid back but laser-focused. Our workspace is open, just like our minds, eyes and expectations. The people here are passionate and smart. Accomplished and hungry. Easygoing and focused. Methodical and restless. Fun people who are deadly serious about their business, their projects, and everybody’s happiness.

We’re always looking to expand our core team and extended network of experts in the treehouse. If your preferred working environment is:

  • a combination of smart strategy and creative ideas
  • involving constant change
  • positive and fast-paced
  • working with a variety of partners and clients

We want to hear from you!

Send an email to wannabeatree@treetreeagency.com. Include a resume with your best work. Or, apply to a specific job using the interface below.

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Preferred method of contact:

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