You can stop breathing into that paper bag now. We've got it. We’re here for those wait-I-thought-you-were-doing-it projects. We know all about your it’s-so-top-secret-I-didn’t-even-know-to-plan-for-it projects. And we won’t judge you for the it’s-been-on-the-back-burner-so-long-we’ve-run-out-of-gas projects. These kinds of projects are the very reason we’re in business.
Our process is flexible, with deliberate steps the whole way through. Our people are brilliant, accomplished, and ready
to make our clients’ work shine. Our core team is nimble and efficient. Our talent pool is vast and deep. And at the end of the day, we bring together the perfect mix of resources to work intelligently, create brilliantly, and deliver a project that by every definition is just right.
treetree is the Agency of Special Projects, focused on delivering smart ideas that move people. Because special projects happen.
Progressive Medical was preparing for its most important conference of the year. As one of the nation’s leading pharmacy benefit management companies for workers’ compensation, this convention offered huge opportunities. treetree was charged with helping Progressive Medical
rise about the convention floor’s typical blur of similar-looking booths
to effectively communicate its competitive advantages. treetree’s strategy was to make people stand up and pay attention that something different was going on at Progressive Medical.
The result was the Claim Your Impact campaign. This campaign asked people to share how they make an impact on the lives of injured workers. Everyone — employees, customers, even competitors — was invited to share what impact they make on the industry.
Selected impact statements were then artfully recreated by an artist in the booth on colorful canvases. The canvases were hung on a twelve-foot tall wooden wall that towered dramatically above the sea of sameness on the convention floor. For every impact statement made, Progressive Medical made a donation to Kids’ Chance, a philanthropy dedicated to providing post-secondary education opportunities to children whose parents have been catastrophically injured or killed at work. A giveaway booklet further reinforced the message, and direct mailers and email blasts directed people to a microsite that provided both an inspirational video and another opportunity to Claim Your Impact.
Progressive Medical is
now positioned to lead the industry with a fresh, and, well, progressive point of view.
- Rachel White
As a network of some of the top-ranked hospitals and healthcare providers in the country, it's no surprise that when OhioHealth has a special project, they go big. Like unveiling plans for their state-of-the-art, one-of-a-kind Neuroscience Institute. Yeah. That kind of big.
When it came time to spread the word about the new facility, they had distinct ideas and an exciting, impactful message. They needed treetree to help them find a way to share it, on a grand scale. Groundbreaking messaging and materials. Collateral of every size, shape and quantity. Media kits. Infographics. Internal messaging. Videos. And, oh yes — a way to tie it all together.
Working alongside our OhioHealth partners, we dug right in. That's what we do. Presented with a project of this size and scope, treetree created succinct, educational, attention-grabbing communication pieces. The material showcased the tremendous impact the Institute would have on patients, associates and the community as a whole.
OhioHealth and treetree will partner on initiatives over the next three years, as the facility morphs from concept to reality. We’re excited — and this is only the beginning.
The infographic compiled a significant amount of important details and data into one readable, understandable piece. The message was clear. And better yet, the word was out.
When idegy, a popular promotional merchandising company, had an opportunity to reach a broader audience than ever before, they called in treetree to be their heavy hitter. As an official sponsor of the Cincinnati Reds, idegy earned advertising space in the game day program. Our challenge for this special project: elevate the idegy brand, keep them looking professional and polished, and find a big idea — making sure it was unforgettably bold.
treetree created a series of communication tools, including radio spots and print advertisements that featured an attention-starved seat cushion. Corresponding QR Codes took spectators to idegy’s Facebook page, where they could enter their own game day photos for a shot at cool prizes.
We sent throwback "Mr. Redlegs" bobbleheads to the rest of the Reds' corporate sponsors. Follow-up contact led straight to increased business for idegy.
Want to know what makes Safelite AutoGlass®, the nation's leading provider of auto glass repairs, tick? They'll be happy to tell you: delivering an outstanding customer experience, every time. They call this passion for service Customer Delight, and they take it very, very seriously.
In fact, Safelite is so dedicated to customer service that they decided to share their secrets to success with other businesses. That’s when they chose to partner with treetree. First up, creating Safelite’s Delight (blogsafelite.com), a blog dedicated to industry updates, polls from customer service professionals, and general customer service enthusiasm. Along with the blog name, tagline, visual design, and user experience design strategy, treetree created a master plan for dovetailing the site with other social media platforms.
An immediate hit, the blog continues to build membership and share customer service strategies with businesses around the world.
- Tiffany Wise
linkedin.com/in/beccarkt rapfelstadt@treetreebranding.com
linkedin.com/in/tiffanyellenwise twise@treetreebranding.com
linkedin.com/in/michelleguffey mguffey@treetreebranding.com
linkedin.com/in/charlottehalliday1 challiday@treetreebranding.com
linkedin.com/in/jenniferbarrdean jdean@treetreebranding.com
linkedin.com/in/johnsonellen ejohnson@treetreebranding.com
linkedin.com/in/nikicalvaruso niki@treetreebranding.com
linkedin.com/in/johnpribbleiii jpribble@treetreebranding.com
linkedin.com/in/carolynchester cchester@treetreebranding.com
linkedin.com/in/mesjackson mjackson@treetreebranding.com
treetree has roots in strategy and qualitative consumer research. It means we believe in listening twice as much as we talk. (One mouth. Two ears. Seems obvious.) From in-depth telephone interviews to store intercepts, observational research, e-surveys, and focus groups, we always start with “why?”
We work with clients to complete special projects of all kinds. Some are to achieve short-term results. Some are to overcome longer-term challenges. Some are geared at attracting the next great talent for employment. Others are consumer-focused campaigns to educate, relate, inspire, provoke thought or inspire action.
Sometimes, you need a partner to shake things up. Jump hurdles. Knock down walls. And sometimes, you just need a partner you can trust to act fast. A reliable, dependable collaborator to help you get things done. treetree stands out for exceptional work in print, direct mail, broadcast, interactive, and environmental - all designed with a singular focus: to help our clients achieve their goals. The trick is staying nimble enough to zig, and creative enough to zag.
Because of our commitment to partnering with our clients, the project doesn't end when we turn over the final proof. Thorough follow-up and a clear understanding of the results are just as important to us as the task itself. After all, that's where we really get put to the test: did we develop a great idea? And did that idea move people toward a specific, deliberate action? These are the standards by which we measure success. It's in our roots.
Berry Boltworks Building • 350 E. First Ave. • Suite 210 • Columbus, OH 43201
614.291.7944
Welcome to treetree. We're a rapidly growing brand communications agency, formed with love and a lot of hard work by a handful of bright, motivated creatives.
Things move quickly around here; insane time management skills and an uncanny ability to stay one step ahead of the game are going to be important. Lucky for you — and for us — no amount of pressure or impossible deadlines can kill your sense of humor.
At the end of the day, yeah, we have a lot of fun. We love what we do, and we love who we work with. But work, we do – passionately, seriously, and hard. The bar is high, the expectations are high, the potential for a great partnership is off the charts.
Role: Creative Copywriter
Who We’re Looking For:
Your talents are available as a freelancer? Great. We expand and contract to meet clients’ needs so we are always looking for creative minds to partner with us on specific projects.
You’ve demonstrated creative writing excellence and have a knack for concepting and collaborating with other creatives to take a strategy into execution with engaging stories and creative solutions. You’ve already spent your time working in an agency environment, so you know what fast-paced and high-energy really looks like. It means you’re ready to jump right into the thick of things, working on a wide variety of special projects. You fear no medium. You pride yourself in offering a unique perspective with your work. You get the big picture and your attention to detail is wicked sharp. (We’re perfectly fine with you being borderline OCD.) Your writing is able to take on the shape of the brand you’re embracing and it’s concise — get to the point.
What We’re Paying You For:
As an integral part of our team (even as a freelancer, you’ll spend plenty of time in the tree house), you will be writing for proposals, print campaigns, interactive (and a variety of special projects that are on a planet of their own) for a diverse array of clients, products, and services. We need writers who can work with us to build creative ideas, flesh out a copy document and edit.
You will be challenged with special projects for clients like OhioHealth, American Dairy Association and Progressive Medical. You’ll need to stay on your toes and collaborate with the team so the result is on-time, on-budget project deliverables. We’re looking for someone who wants to grow with us as we solidify our roots.
